About lool ventures

We invest in exceptional founders. We work with them shoulder to shoulder on their journey to build companies that aspire to become global category leaders in their domain



Saga is the world’s first non-anoymous, reserve backed blockchain-based global digital currency.


The world’s first talent sourcing Bot.

Flip Fit

Flip is on a mission to reduce the amount of clothing that ends up in landfills every day and disrupting the online fashion market. Imagine the social experience of clothes shopping with friends, right in your living room…


GraphiteRx is a B2B Marketplace for pharmaceuticals, simplifying all direct (non-wholesaler) pharma procurement through a cloud-based technology and service platform.


An extended reality company (XR), enabling an immersive and natural flight experience, coupled with advanced HMI and Autonomous Technologies. Working on a wide range of applications-all centered around empowering the person flying with super-human abilities.


Voca’s virtual agent platform enables companies to reach their customers at scale, with a personal human voice. 

Medisafe logo

MediSafe is the world’s leading medication management platform, enabling patients to better manage their daily routines and physicians to better understand their patients’ status.

Wibbitz logo

Wibbitz is a market leading provider of automated video creation technology for publishers, enabling a great content experience with seamless integration.


Zooz, the market leading global payment platform designed to help merchants maximize their payments performance. In July 2018, Zooz was acquired by PayU, the fintech and e-payments division of Naspers, one of the largest technology investors in the world.


NoTraffic is on a mission to reduce traffic and vehicle collisions. A smart network of plug and play AI sensors, underpinned by a set of computer vision and deep learning algorithms reacting and communicating with cars in real time. 

Farm Dog logo
Farm Dog

Farm Dog is a breakthrough cloud based platform that enables effective pest and disease control management, transforming the farming industry’s ability to predict, react to, and manage pest and disease.


LawGeex is disrupting the legal industry by offering an innovative online alternative for people and businesses who need to sign contracts by automatically reviewing contracts and providing users with simple English explanations on potential issues.


Home365 removes the risks and unknowns of rental property ownership while delivering predictable profits. The platform offers vacancy insurance rental listing, tenant management and maintenance for one flat all-inclusive rate.



SiteAware (former Dronomy) is a provider of construction management solutions enabled by autonomous drone technology.


Sensibo is building the world’s first autonomous indoor climate service.

MarketMan logo

MarketMan is a network for the $1 trillion restaurant supply market. It connects restaurants and vendors all across the US, creating new revenue opportunities for both sides.


Shopial allows online businesses to reach new customers in 1-click at scale from social networks.

~ Acquired by Magento


Brodmann17 is enabling a state-of-the-art artificial visual intelligence technology compatible with every edge device out there and with almost no computing power limitation.

DBMaestro logo

DBmaestro is a leading DevOps tool provider for the database industry, offering a unique solution for controlling the database continuous delivery processes.


A leading content discovery platform for kids, the KIDOZ Network allows content publishers to promote, distribute, and monetize their child-friendly content. Kidoz was acquired by Shoal Games Ltd. (TSXV:SGW) in December 2019.


Mabaya offers a unique SaaS platform that helps online retailers and marketplaces generate new revenue through promoting sponsored products in their virtual stores.

Lightico logo

Lightico, a fintech SaaS platform for financial institutions and insurance companies. The solution enables collection and verification of customer identity, form completion and document signing during a single call.


SaaS project management platform for cities to increase capacity and speed to discover, evaluate and implement new technologies. Partner cities include Palo Alto, San Jose and Sacramento, already seeing huge benefits in innovation.


MyPermissions, the world’s leader in app privacy protection, helps users protect their personal online information and helps developers be more transparent and build trust through certification.


Avichay Nissenbaum

General Partner

Entrepreneur, Mentor, Advisor with passion for products and technologies that make a real impact on our life, led by great people that have audacious plans and aspirations on a global scale.

Yaniv Golan

General Partner

I’ve been building software products that people use since 1989.

That’s long enough to make a lot of mistakes in many diverse fields – technological, managerial, organizational, inter-personal.

Hopefully I’ve also learned a lesson or two along the way.

Ido Bar-on

Intelligence Officer, Bar Manager, Product Owner.
I value creative solutions to real problems. I love seeing technology being harnessed to solve real business problems and love working with entrepreneurs to help them drive value.

Max Marine


I am passionate about learning, reading, writing, becoming a better communicator, thinking critically about ideas, applying my knowledge, and serving others.

I am grateful for loving parents, relatives, friends, and acquaintances, whose support and constructive criticism have shaped my ideals, values, desires, beliefs, and goals.

I love learning about markets, business models, competitive dynamics, and new technologies.

Tony Saigh

VP Value Creation

Scale up operator – early Skype director who led mobile growth and saw the business scale from 10m to 300m+ users worldwide.

I’m passionate about working alongside entrepreneurs in building and scaling disruptive technologies into category leading global businesses.

At lool, I work hands on with our portfolio to accelerate time to market and scale team, product and business to serve millions of customers globally.


lool ventures Seed Funding Guide

Ever wondered how to raise your first round of capital? Do you want to understand the VC landscape in Israel? Click here to read our how-to guide on everything from securing a face-to-face meeting with a VC to completing the due diligence process and securing a term sheet. #seedfunding #entrepreneurship #israel

10 likes3 weeks ago

The Wisdom Of Your Social Crowd Fuels Your Fashion Buying Experience With Flip Fit

Forbes on Flip Fit: “In Flip Fit’s case, there are so many business models coming together in one company; it is startling. The company is one part fashion research, one part online shopping, one part box subscription, one part social influence to validate fashion choices, and one part logistics to cost-effectively streamline trying on a “full bracket” (multiple sizes or options of a garment) and easily returning the “Nos.” “. Yup, that pretty much nails it 🙂

8 likes4 weeks ago

Why we invested in Flip Fit

This is the story of our investment in Jonathan and Nooraldeen, who are introducing today Flip Fit: Online fashion shopping experience, done right, finally.

15 likes4 weeks ago

Voca.ai Secures Investment from American Express Ventures to Build the Contact Center of the Future

Congrats to Voca.ai on strategic investment from American Express אמריקן אקספרס, who joins the team on their mission to build the contact center of the future #conversationalai, #humanai

25 likes4 weeks ago

מטבע בינ"ל, שליח רובוטי וסיור מוטס בגרנד קניון, בלי לזוז מהכיסא

Amitai Ziv in Haaretz הארץ [Hebrew] with a collection of “moonshots” – Israeli startups that have the potential to make a significant dent in our world. Congratulations to the two Lool ventures portfolio companies that made it to the list – XTEND and Saga!

10 likes1 month ago

To all our friends and colleagues celebrating the Jewish New Year…

12 likes1 month ago

GraphiteRx: Why We Invested

We’re excited to officially welcome GraphiteRx to the lool family. Read on to hear from Avichay Nissenbaum on why we invested and chose to back David Zilberman and team on their mission to decrease healthcare costs and improve medication accessibility.

14 likes1 month ago

2019 Expansion SaaS Benchmarks Report

Want to know how your SaaS startup stacks up against 500+ global SaaS companies? Check out OpenView’s 2019 SaaS Benchmarks Report. Thanks to all the Israeli SaaS founders who took part and OpenView for the opportunity to support. #expansionbenchmarks19 #saasgrowth2019 #saas

2 likes1 month ago

Chapter #11 — Show Me the Money

Raising a seed round? Read the final chapter of “Raising a Seed Round – a Playbook for Israeli Entrepreneurs” by Ido Bar-On – how to go from term sheet to money in the bank and getting back to company building… #termsheet #seedround #venturecapital #raisingcapital

12 likes2 months ago

Thrilled to share that portfolio companies Voca.ai and XTEND were selected as 2 of the 8 finalists of The Pitch. Looking forward to seeing them at the finals at The Journey conference in Tel Aviv on 18 September! #proudinvestor #THEPITCH_2019 #JOURNEY_2019

15 likes3 months ago

Xtend — Why We Invested and the Lesson We Learned - looltalk - Medium

We’re thrilled to announce our latest investment and welcome XTEND to the Lool ventures family. Find out how we came to back Aviv Shapira, Matteo Shapira, Adir Tubi and Rubi Liani to take human machine interaction to another level – read on from Yaniv Golan. And see eXtended Reality in action… #virtualreality, #extendedreality #xr

13 likes4 months ago

Chapter #10: Honey, I’ve Got a Term Sheet - looltalk - Medium

Raising a seed round? Got a term sheet and need to understand it, figure out what’s reasonable and what you should negotiate? Read Chapter 10 of Raising a Seed Round – a Playbook for Israeli Entrepreneurs by Ido Bar-On. #termsheet, #venturecapital, #seedfunding, #israel, #raisingcapital

11 likes4 months ago

Commercial Property Joins Tech Revolution as Spending Soars

The Wall Street Journal on the growing demand for technology innovation from some of the largest global real estate players, including Hines who is working with portfolio company SiteAware #proptech, #constructiontech, #proudinvestor

9 likes4 months ago

lool on the roof - Summertime 2019

Photos from our annual lool on the roof party

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It’s happening #loolontheroof

13 likes5 months ago

Mary Meeker’s most important trends on the internet

It’s out, Mary Meeker’s Internet Trends 2019 report, brace yourselves, 333 slides, so something for everyone here… #mustread #trends2019

9 likes5 months ago

Chapter #8: Completing the Due Diligence Process — Part 1 of 2

Raising a seed round? Understand how VCs approach due diligence and be prepared: read Chapter 8 of Raising your Seed Round – a Playbook for Israeli Entrepreneurs by Max Marine #venturecapital #seedfunding #raisingcapital #israel

7 likes5 months ago

lool Portfolio - Summer BBQ 2019

Summer BBQ for our portfolio leadership teams

27 likes5 months ago

Lool ventures's cover photo

Our beloved loolRoof

10 likes5 months ago

Photos from Lool ventures's post

Summer is here, so we BBQ – thanks to our AIR (Asador-in-residence), Nicolle Pompas Shvo and our portfolio leaders who joined us from Brodmann17, DBmaestro, KIDOZ, LawGeex, Lightico, MarketMan, MyPrivacy, NoTraffic, SiteAware, Talenya, Voca.ai

43 likes5 months ago

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