About lool ventures

We invest in exceptional founders. We work with them shoulder to shoulder on their journey to build companies that aspire to become global category leaders in their domain



Voca’s virtual agent platform enables companies to reach their customers at scale, with a personal human voice. 

Medisafe logo

MediSafe is the world’s leading medication management platform, enabling patients to better manage their daily routines and physicians to better understand their patients’ status.

Wibbitz logo

Wibbitz is a market leading provider of automated video creation technology for publishers, enabling a great content experience with seamless integration.


Zooz, the market leading global payment platform designed to help merchants maximize their payments performance. In July 2018, Zooz was acquired by PayU, the fintech and e-payments division of Naspers, one of the largest technology investors in the world.


NoTraffic is on a mission to reduce traffic and vehicle collisions. A smart network of plug and play AI sensors, underpinned by a set of computer vision and deep learning algorithms reacting and communicating with cars in real time. 

Farm Dog logo
Farm Dog

Farm Dog is a breakthrough cloud based platform that enables effective pest and disease control management, transforming the farming industry’s ability to predict, react to, and manage pest and disease.


LawGeex is disrupting the legal industry by offering an innovative online alternative for people and businesses who need to sign contracts by automatically reviewing contracts and providing users with simple English explanations on potential issues.


SiteAware (former Dronomy) is a provider of construction management solutions enabled by autonomous drone technology.

MarketMan logo

MarketMan is a network for the $1 trillion restaurant supply market. It connects restaurants and vendors all across the US, creating new revenue opportunities for both sides.


Shopial allows online businesses to reach new customers in 1-click at scale from social networks.

~ Acquired by Magento


Brodmann17 is enabling a state-of-the-art artificial visual intelligence technology compatible with every edge device out there and with almost no computing power limitation.

DBMaestro logo

DBmaestro is a leading DevOps tool provider for the database industry, offering a unique solution for controlling the database continuous delivery processes.


A leading content discovery platform for kids, the KIDOZ Network allows content publishers to promote, distribute, and monetize their child-friendly content. Kidoz was acquired by Shoal Games Ltd. (TSXV:SGW) in December 2019.

Mabaya logo

Mabaya offers a unique SaaS platform that helps online retailers and marketplaces generate new revenue through promoting sponsored products in their virtual stores.

Lightico logo

Lightico, a fintech SaaS platform for financial institutions and insurance companies. The solution enables collection and verification of customer identity, form completion and document signing during a single call.


SaaS project management platform for cities to increase capacity and speed to discover, evaluate and implement new technologies. Partner cities include Palo Alto, San Jose and Sacramento, already seeing huge benefits in innovation.

Sensibo logo

Sensibo brings magic to everyday life by turning physical objects into personalized experiences. Their first product, the Sensibo Sky, makes any air conditioner instantly smart, maximizes comfort, and saves energy.


Talenya is the world’s first technology-first talent recruiting platform. Using AI, big data, and a unique recruitment experts model, Talenya finds top talent, faster.


Saga is the first non-anonymous and reserve backed digital currency, with a formal KYC process for participants. It’s advisory council is made up of world leaders including Jacob Frenkel, Prof. Dan Galai and Prof. Myron Scholes.


Home365 is a “Property Maintenance as a Service” platform for property managers, offering all-inclusive flat-rate subscriptions to take care of all their portfolio maintenance needs.

MyPermissions logo

MyPermissions, the world’s leader in app privacy protection, helps users protect their personal online information and helps developers be more transparent and build trust through certification.


Avichay Nissenbaum

General Partner

Entrepreneur, Mentor, Advisor with passion to products and technologies that make a real impact on our life, led by great people that have audacious plans and aspirations on a global scale.

Yaniv Golan

General Partner

I’ve been building software products that people use since 1989.

That’s long enough to make a lot of mistakes in many diverse fields – technological, managerial, organizational, inter-personal.

Hopefully I’ve also learned a lesson or two along the way.

Ido Bar-on

Investment Associate
Intelligence Officer, Bar Manager, Product Owner.
I value creative solutions to real problems. I love seeing technology being harnessed to solve real business problems and love working with entrepreneurs to help them drive value.

Max Marine

Investment Analyst

I am passionate about learning, reading, writing, becoming a better communicator, thinking critically about ideas, applying my knowledge, and serving others.

I am grateful for loving parents, relatives, friends, and acquaintances, whose support and constructive criticism have shaped my ideals, values, desires, beliefs, and goals.

I love learning about markets, business models, competitive dynamics, and new technologies.

Tony Saigh

VP Value Creation

Scale up operator – early Skype director who led mobile growth and saw the business scale from 10m to 300m+ users worldwide.

I’m passionate about working alongside entrepreneurs in building and scaling disruptive technologies into category leading global businesses.

At lool, I work hands on with our portfolio to accelerate time to market and scale team, product and business to serve millions of customers globally.


IVC Research Center

We’re looking forward to it!

3 likes3 days ago

Best Of Show Finovate Europe 2019

Voca.ai wins Best of Show at Finovate Europe, after earning the same accolade at Finovate Asia only a few months ago. See the world’s best virtual agent in action: #conversationalai, #fintech, #finovateeurope, #finovate, #killingit

5 likes3 days ago

Raising your Seed Round — a Playbook for Israeli Entrepreneurs

Looking at raising a seed round? Read the first instalment of a playbook for Israeli entrepreneurs by Max Marine. #venturecapital, #seedfunding, #raisingcapital

18 likes4 days ago

Hugely proud of Alan Bekker of Voca.ai for making this year’s Forbes 30 Under 30 Europe list https://www.forbes.com/under30/list/2019/europe/ #forbes30under30, #forbesmagazine, #30under30

7 likes4 days ago

These four AI trends will accelerate AV development

Learn more from Adi Pinhas of Brodmann17 on the AI trends that will accelerate development of self driving cars #autonomousvehicles #deeplearning #edgecomputing #artificialintelligence

8 likes1 week ago

Our 2018 end of year party!

Photos from lool’s end of year party for all our portfolio company employees! Thanks to all all superstars who joined us to celebrate from Brodmann17, DBmaestro, Farm Dog, Home365 – Smart Property Maintenance, KIDOZ, LawGeex, Lightico, Mabaya, MarketMan, Medisafe, MyPrivacy, NoTraffic, Saga Foundation, Sensibo, SiteAware, Talenya, UrbanLeap, Voca.ai, Wibbitz, Zooz !

36 likes1 month ago

Why we invested: Voca – Avichay Nissenbaum – Medium

We’re delighted to welcome Voca.ai as the newest addition to the Lool ventures family. Read on to hear from Avichay Nissenbaum on why we chose to invest and support Einav Itamar and Alan Bekker on their mission to enable companies reach their customers at scale, with a personal human voice! #artificialintelligence, #ai, #voiceassistant, #callcenter, #contactcenter

87 likes2 months ago

NoTraffic: Why We Invested – looltalk – Medium

We’re thrilled to officially welcome NoTraffic to the Lool ventures family. We’re excited to be joining founders Or Sela, Uriel Katz, Tal Kreisler and their team on a mission to help cities make their roads “smart” and ready for tomorrow’s world of connected and autonomous vehicles. Read on to hear from Yaniv Golan on why we invested.

234 likes3 months ago

ראיית מכונה, סייבר סקיוריטי או ניצולת אנרגיה: מה תהיה הפריצה הבאה באוטו-טק הישראלי

גלובס – Globes מסמנים את Brodmann17 בתור אחת הפריצות הגדולות הבאות בתחום האוטו-טק – ואנחנו מצטרפים להמלצה

14 likes3 months ago

Zooz’ Acquisition and Why Israel’s Global Thinking is its’ Ecosystem’s Superpower

Thoughts on PayU’s acquisition of Zooz and the Israeli startup ecosystem’s superpower by Avichay Nissenbaum

6 likes6 months ago

ScaleUp Series - Pricing Strategy & Hacks, July 2018

Photos from our July ScaleUp Series event on pricing.

9 likes6 months ago

The Future of Communities Is Agile

How the smartest cities can embrace new technology and innovation at pace – Ash Roughani from the City of Sacramento, California and Arik Bronshtein from UrbanLeap share their thoughts on bringing agile to cities, #SmartCity, #UrbanInnovation

8 likes7 months ago


Brodmann17 shares details of how its working with the Arm developer community to realise vision of bringing deep-learning vision applications to mainstream, #computervision, #facedetection, #ai

4 likes7 months ago

The Transportation Transformation – looltalk – Medium

As active investors in mobility (Brodmann17, more to follow soon!) – lool ventures’ Max Marine shares some thoughts and raises interesting questions about the future of transportation

17 likes7 months ago


Way to go Wibbitz! No mean feat in establishing a strong culture of diversity and an inspirational workplace whilst achieving outstanding business results. All this, in a high growth, fast paced environment. Congrats to Zohar Dayan, Yotam Cohen and the rest of the team!

6 likes8 months ago

Get customers to love your pricing in 10 steps – Tony Saigh – Medium

Thinking about what you should be charging your customers? How do you go about develop an effective pricing model? Find out here: https://bit.ly/2JOzvwj

27 likes8 months ago


Medisafe selected as headline app yesterday as Apple announces Health Records API. Great news for users and partners. Congrats to the team – further recognition that Medisafe is the global leader in the medical adherence space. Lool ventures is proud to be working alongside you in your mission to help patients with medication adherence worldwide.

10 likes8 months ago


Kudos to Wibbitz team. #automatevideocreation, #powerofai

5 likes8 months ago

UrbanLeap: Why We Invested – looltalk – Medium

Excited to welcome San Francisco based UrbanLeap to the Lool ventures portfolio. Learn about the team’s mission to accelerate urban innovation and why we invested.

21 likes8 months ago

Lool ventures

Check out photos from our ScaleUp Series event in May. Stay tuned for our next one! #loolscaleup

10 likes9 months ago

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